Digital marketing is the practice of using online platforms such as websites, social media, email, and search engines to promote goods, services, or brands. It encompasses strategies like affiliate marketing, PPC advertising, email campaigns, influencer relationships, social media marketing, content marketing, SEO, and PPC advertising. Digital marketing is vital for modern businesses to connect with customers, drive engagement, and effectively accomplish marketing goals since it offers global reach, cost-effectiveness, interactivity, and measurable results.